The Chamber of Deputies approved Bill 10556/2018, which prohibits the use of the word "milk" for products that are not of animal origin. The approved text also extends this prohibition to meat products, such as plant-based hamburgers and sausages. Because the bill was processed under an expedited procedure, it was voted on directly in plenary session, bypassing the technical committees.
Proponents of the bill argue that the measure protects consumers from potential deception at the time of purchase. However, research in Brazil and abroad shows that 97% of consumers know exactly what they are buying. In other words, the vast majority choose these products consciously, whether for health reasons, personal values, or environmental concerns.
Furthermore, institutions such as Embrapa, Anvisa, and the Ministry of Agriculture itself have already expressed their technical opposition to this type of restriction, understanding that it could harm innovation and research developed in the country.
This proposal could represent a setback for food innovation in Brazil. Alternative proteins are an important opportunity to add value to Brazilian agricultural supply chains, such as soy, beans, and nuts. Restricting the use of names that consumers already understand does not facilitate choice; on the contrary, it can generate more confusion and limit free competition.
The bill now goes to the Senate, where it will be further debated. If approved, it will go to the President for signature or veto. The important thing now is that the debate be technical, based on science and the interests of society.
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18/12/25
