The Good Food Institute Brazil has launched a call for proposals with the aim of hiring a specialized company to carry out a strategic study on the category of plant-based meats in Brazil. The focus is analyze the market and develop strategies for growth and consolidation of this category in the country, inspired by lessons learned from other consumer categories and markets that faced similar challenges.
The study should identify pathways and good practices that guide the alternative protein industry to move forward, proposing effective actions that can be adopted by companies in the sector. The ultimate goal is create a strategic plan that increases the market share of analogue plant-based meats, considering the entire category, and not just specific products or brands.
Proposals must be submitted by October 28 day 2024 and the final result of this call will be announced by the 11 November of 2024.
See here the complete submission information and send your proposal!
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