The themes of this research were developed in conjunction with the participating companies, with the aim of answering relevant questions related to the development and propagation of vegetable proteins.
The survey was written by GFI and carried out in partnership with IBOPE. The questionnaire with 17 questions was applied to the IBOPE Inteligência internet user panel and answered by 2000 people. All questions were quantitative, with alternative and self-completion questions.
The demographic coverage represents men and women, 18 years of age or older, who were intentionally selected by quotas of gender, age, metropolitan region or interior and state. It was also possible to obtain information separated by region of the country, being Central West and North, Northeast, South and Southeast, as well as the social class of the respondents (AB or C). The field research was carried out over 9 days, from May 11 to 20, 2020.
This research was made possible through investment from 11 companies that had exclusive access to this information from May to November 2020. As part of GFI’s mission, this data is now being shared with the public to support the evolution of the alternative protein sector.
