The alternative protein movement continues to grow, leading to positive impacts on the economy and climate. Euromonitor data indicate that the plant-based meat market exceeded R$ 1.1 billion in retail sales, while the plant-based milk market reached R$ 700 million.
The World Bank highlights these foods as the second most promising strategy to mitigate climate change, outranked only by reforestation. According to the Recipe for a Livable Planet report, alternative proteins can provide a reduction of up to 6.1 billion tons of CO₂ annually.
To turn these technologies into viable climate solutions, it is essential to secure the necessary investments. With Brazil hosting the COP for the first time, the challenge will be to convert the US$ 300 billion annually pledged at the Azerbaijan COP into US$ 1.3 trillion. This scaling depends on the diversification of financing sources, involving public resources, private investments, and international partnerships.

Throughout 2024, GFI Brazil surveyed the main gaps that hinder the growth of the alternative protein sector. In this report, we are excited to share initiatives that seek to unlock investments, support innovation ecosystems, foster research, influence public policies, inform the media, and create an environment conducive to the advancement of the sector.

Highlights
in numbers

1
research
projects funded.
R$ 1
millions
invested in open-access studies.
1
publications
of technical-scientific resources.
1 +
students
enrolled in our online course “The Science of Alternative Proteins”.
1
events
organized or supported.
1
ecosystems
from all regions of the country visited to mobilize innovation ecosystems.
1
news
items in the media:
  • 48% in high-relevance news outlets;
  • 97% with a positive tone;
  • R$ 1.7 MM in editorial value.
1
people
reached monthly on social media and through newsletters.

The plant-based market achieves its first billion: what’s next?

The plant-based meat and seafood market reached R$ 1.1 billion in sales, and the plant-based milk market exceeded R$ 700 million. This is a historic milestone for the national alternative protein industry that should be celebrated, but it poses new challenges. We know there are still obstacles, especially related to price and sensory experience.

But what causes these challenges, and how can we solve them? The LAMPADA project (Survey and Analysis of Improvements in Alternative Proteins and Development of Actions) sought to answer these and other questions. After interviewing 40 experts from 37 public and private institutions in the sector, GFI traced bottlenecks at different points in the value chain—including production, distribution, regulation, price, and sensory similarity—that hinder sustainable market growth.

GFI’s work to solve these challenges will continue into the coming years. Here are some examples of this work:
Source: N.OVO

Source: The New

100% national plant-based

GFI Brazil carried out a study in partnership with Unicamp to reduce the dependence on imported raw material that makes products more expensive. We conducted a survey of 18 plant-based sources cultivated in Brazil with promising technological and economic performance—among them, cassava, rice, corn, and potatoes.

The potential of algae

Simultaneously, we conducted research that highlights the value of algae in the plant-based meat industry. The study showed that algae have protein levels that are comparable to those of traditional sources, such as milk, eggs, and soy, in addition to providing higher productivity, higher nutritional value, and the advantage of not competing for arable land.

Beans: Brazil’s favorite

Recognizing Brazil as one of the largest producers and consumers of beans—with more than 40 varieties, and carioca beans accounting for 50% of the planted area—GFI Brazil has committed to proving the viability of this legume as a protein source. Research funded by GFI and carried out by EMBRAPA noted the technological and nutritional potential of carioca beans for the plant-based market.

Support for farmers

In 2024, GFI Brazil launched a pilot project to support farmers in implementing agro-industrial processes. The goal is to produce protein flour—a higher value-added product compared to the commodity. In partnership with UFSC, we conducted a Technical-Functional Quality Assessment of Bean Proteins obtained by Dry Fractionation, whose results will be released in 2025.

Technological routes

Another initiative, also in partnership with UFSC, aims to determine technological routes to improve the sensory and nutritional components of bean-based proteins. By investing in improving the taste and nutritional features of bean -based products, the project is designed to make foods more attractive to consumers and competitive in the market.

Source: N.OVO

Brazilian plant-based consumers

Understanding consumer perception is essential to advancing the production and marketing of plant-based foods. Our study showed that 52% of Brazilians have a positive view of plant-based alternative proteins, and 26% to 48% consume plant-based meats and milks products at least once a month. However, 41% indicated price as a barrier, while 35% noted that taste and health-promoting characteristics can be improved to increase consumption.

Nutritional characteristics

To enrich the discussion on the health-promoting features of plant-based meat, we funded research at Unifesp, which resulted in an article published in Current Research in Food Science and two technical summaries:

Source: Impossible Foods

Safety and quality

In partnership with the Food Technology Institute (ITAL) and Liner Consultoria, GFI Brazil led the first systematic study that applied Hazard Analysis and Critical Control Points (HACCP) to plant-based meat. This innovative technical report provides strategies to optimize processes and ensure high safety standards.
GFI Brazil’s Science and Technology team discussed plant-based food safety at Latin American Symposium on Food Safety (IAFP Latino). FAO’s Food Safety Foresight Technical Meeting also addressed this topic, with global experts examining challenges and opportunities in plant-based food safety and new technologies.
Source: The New

100% national plant-based

GFI Brazil carried out a study in partnership with Unicamp to reduce the dependence on imported raw material that makes products more expensive. We conducted a survey of 18 plant-based sources cultivated in Brazil with promising technological and economic performance—among them, cassava, rice, corn, and potatoes.

The potential of algae

Simultaneously, we conducted research that highlights the value of algae in the plant-based meat industry. The study showed that algae have protein levels that are comparable to those of traditional sources, such as milk, eggs, and soy, in addition to providing higher productivity, higher nutritional value, and the advantage of not competing for arable land.

Beans: Brazil’s favorite

Recognizing Brazil as one of the largest producers and consumers of beans—with more than 40 varieties, and carioca beans accounting for 50% of the planted area—GFI Brazil has committed to proving the viability of this legume as a protein source. Research funded by GFI and carried out by EMBRAPA noted the technological and nutritional potential of carioca beans for the plant-based market.

Support for farmers

In 2024, GFI Brazil launched a pilot project to support farmers in implementing agro-industrial processes. The goal is to produce protein flour—a higher value-added product compared to the commodity. In partnership with UFSC, we conducted a Technical-Functional Quality Assessment of Bean Proteins obtained by Dry Fractionation, whose results will be released in 2025.

Technological routes

Another initiative, also in partnership with UFSC, aims to determine technological routes to improve the sensory and nutritional components of bean-based proteins. By investing in improving the taste and nutritional features of bean -based products, the project is designed to make foods more attractive to consumers and competitive in the market.
Source: N.OVO

Brazilian plant-based consumers

Understanding consumer perception is essential to advancing the production and marketing of plant-based foods. Our study showed that 52% of Brazilians have a positive view of plant-based alternative proteins, and 26% to 48% consume plant-based meats and milks products at least once a month. However, 41% indicated price as a barrier, while 35% noted that taste and health-promoting characteristics can be improved to increase consumption.

Nutritional characteristics

To enrich the discussion on the health-promoting features of plant-based meat, we funded research at Unifesp, which resulted in an article published in Current Research in Food Science and two technical summaries:
Source: Impossible Foods

Safety and quality

In partnership with the Food Technology Institute (ITAL) and Liner Consultoria, GFI Brazil led the first systematic study that applied Hazard Analysis and Critical Control Points (HACCP) to plant-based meat. This innovative technical report provides strategies to optimize processes and ensure high safety standards.
GFI Brazil’s Science and Technology team discussed plant-based food safety at Latin American Symposium on Food Safety (IAFP Latino). FAO’s Food Safety Foresight Technical Meeting also addressed this topic, with global experts examining challenges and opportunities in plant-based food safety and new technologies.

“Brazilians want to consume more plant proteins, but they do not want to pay more for it or give up the taste and convenience of the traditional products they are used to.”

Série de vídeos do
Programa Biomas

Com o encerramento de mais uma edição do Programa Biomas, lançamos uma série de vídeos para divulgar os projetos, atrair financiamento e assegurar a continuidade das pesquisas. Além disso, a série valoriza a atuação dos pesquisadores e das comunidades envolvidas, destacando sua liderança e contribuição essencial para o programa.

Biomes Program video series

With the end of another edition of the Biomes Program, we launched a series of videos to disseminate the projects, attract funding, and ensure the continuity of research. The series values the work of the researchers and communities involved, highlighting their leadership and contribution to the program.

Rational optimism continues to guide decision-making in the cultivated meat market.

Cultured/cultivated meat has advanced at an expected pace for such a complex field. Beyond improving production methods and piloting scale-up projects, we must ensure that science and the market continue to advance.
In March 2024, we celebrated a victory when RDC No. 839 came into force, which regulates the approval of innovative foods and ingredients, including those created through cell-culture and fermentation. This regulatory framework situates our country in a position of international prominence, providing opportunities to attract investments and launch new products.

Understanding the technology itself is also a challenge, which is why GFI Brazil produced an animation that facilitates a deeper understanding of cultured/cultivated meat. We also created an FAQ aimed at democratizing knowledge on the subject and explaining key safety and health concerns.
Source: Aleph Cuts
Participation in congress on cultivated meat

Industrial biotechnology

At the event with the three largest industrial biotechnology meetings in the country, GFI Brazil held three panels with discussions on the potential of fermentation and cultured meat technologies. The conference, with attendees including startups, researchers, and Dr. Mark Post—who shared guidance for young scientists—gathered more than 1,000 participants and represented the first official discussion on alternative proteins in this context.
Visit to UFMG laboratories

Fostering scientific research

As part of the Research Grant Program, Dr. Ricardo Soccol, from the Federal University of Paraná, leads a study that seeks to develop efficient and low-cost means for large-scale cultured meat production using protein hydrolysates derived from microorganisms. Prof. Dr. Luciana Oliveira Andrade’s lab also published an article in Frontiers entitled “Random cellulose acetate nanofibers: a breakthrough for cultivated meat production.”
Participation in congress on cultivated meat

Industrial biotechnology

At the event with the three largest industrial biotechnology meetings in the country, GFI Brazil held three panels with discussions on the potential of fermentation and cultured meat technologies. The conference, with attendees including startups, researchers, and Dr. Mark Post—who shared guidance for young scientists—gathered more than 1,000 participants and represented the first official discussion on alternative proteins in this context.
Visit to UFMG laboratories

Fostering scientific research

As part of the Research Grant Program, Dr. Ricardo Soccol, from the Federal University of Paraná, leads a study that seeks to develop efficient and low-cost means for large-scale cultured meat production using protein hydrolysates derived from microorganisms. Prof. Dr. Luciana Oliveira Andrade’s lab also published an article in Frontiers entitled “Random cellulose acetate nanofibers: a breakthrough for cultivated meat production.”

Fermentation can enrich the alternative protein industry, and Brazil is almost ready to invest.

Fermentation is a key technology for enhancing the sensory characteristics of plant-based and cultured meat, producing primary protein sources, or even obtaining flavors, enzymes, and fats, for example.

Learn about the studies produced by GFI Brazil to map and prove the feasibility of producing fermentation-based products in Brazil:
Source: Meati Foods

Source: Meati Foods

Technical publications

In order to exploit this potential and expand the knowledge of professionals in the sector, GFI Brazil, in partnership with the Federal University of Paraná (UFPR), launched three publications:

Source: Chunk

The potential of fermentation

In a survey on the current state of the development of fermentation technology applied to products in our sector, we found some favorable factors:

• Diversity of microorganisms;
• Wide availability of substrates;
• Adaptation of already established companies;
• Use of agro-industry wastes;
• Pre-established regulation;

Plans for 2025

Based on this latest survey, GFI Brazil’s plans for 2025 are to promote these opportunities with the government and the private sector. Our objective is to highlight the challenges and bottlenecks that still require investments in research and development. We also plan to trace opportunities for large-scale production.
Source: Aqua Cultured Foods

Strengthening the alternative protein ecosystem is essential to train the new generation of professionals and academics who will work in the sector.

Strengthening the alternative protein ecosystem in Brazil requires a collaborative approach, connecting key actors in the research, innovation, education, and market spheres. Creating and supporting communities engaged in this sector is essential to position the country as a global leader in sustainable solutions to climate and food challenges.
Learn more about our work to foster innovation and grow knowledge networks in 2024.
Visit to the CIT in Rio de Janeiro
Visit to the CIT in Rio de Janeiro

Survey and engagement of technology hubs

We surveyed and visited eleven ecosystems across the country with the potential to become benchmark technological hubs. During the visits, 101 innovation agents were engaged, including Technological Innovation Centers (TICs), Research Support Foundations (RSFs), Science and Technology Institutions (STIs), and other hubs.
Event in Goiânia

Local events and collaborations

We hosted 6 regional events, mobilizing 22 partners and reaching, on average, 290 participants per event. These measures enabled the joint development of new initiatives in collaboration with local ecosystems.

Coordination initiatives

Match Funding: GFI Brazil is negotiating with 3 strategic State Funding Agencies (FAPs in Portuguese)to unlock government resources. Strategic Alliance: We are in an initial +negotiation with a Brazilian Science and Technology Institution (STI) to prioritize alternative proteins, facilitating fundraising, shared infrastructure, events, and incubation programs.

Guide for Startups 2024

GFI Brazil, in partnership with Insper, updated the Guide for Startups—the first reference material specifically aimed at the alternative protein industry. The report offers guidance to researchers and entrepreneurs in creating companies in the sector and fosters incubation and acceleration programs with specialized content.
GFI Brazil-funded research award

Alt Protein Project

Launched in 2023, Brazil’s Alt Protein Project is developing robust academic ecosystems in the field of alternative proteins. In 2024, the program expanded its participants with the inclusion of six new universities: USP, UNESP, UFPR, UFSC, UNSAM (Argentina), and PUC-Chile. This growth reinforces GFI’s commitment to connecting students from Brazil and around the world, forming a talent pipeline for the sector. Jorge Guadalupe (UFMG), a member of the Alt Protein Project, was awarded best Science Slam at the Global Forum for Food and Agriculture (GFFA) 2024 for his research on cultured meat, with funding from GFI.
Visit to the CIT in Rio de Janeiro

Survey and engagement of technology hubs

We surveyed and visited eleven ecosystems across the country with the potential to become benchmark technological hubs. During the visits, 101 innovation agents were engaged, including Technological Innovation Centers (TICs), Research Support Foundations (RSFs), Science and Technology Institutions (STIs), and other hubs.
Event in Goiânia

Local events and collaborations

We hosted 6 regional events, mobilizing 22 partners and reaching, on average, 290 participants per event. These measures enabled the joint development of new initiatives in collaboration with local ecosystems.

Coordination initiatives

Match Funding: GFI Brazil is negotiating with 3 strategic State Funding Agencies (FAPs in Portuguese)to unlock government resources.

Strategic Alliance: We are in an initial +negotiation with a Brazilian Science and Technology Institution (STI) to prioritize alternative proteins, facilitating fundraising, shared infrastructure, events, and incubation programs.

Guide for Startups 2024

GFI Brazil, in partnership with Insper, updated the Guide for Startups—the first reference material specifically aimed at the alternative protein industry. The report offers guidance to researchers and entrepreneurs in creating companies in the sector and fosters incubation and acceleration programs with specialized content.
GFI Brazil-funded research award

Alt Protein Project

Launched in 2023, Brazil’s Alt Protein Project is developing robust academic ecosystems in the field of alternative proteins. In 2024, the program expanded its participants with the inclusion of six new universities: USP, UNESP, UFPR, UFSC, UNSAM (Argentina), and PUC-Chile. This growth reinforces GFI’s commitment to connecting students from Brazil and around the world, forming a talent pipeline for the sector. Jorge Guadalupe (UFMG), a member of the Alt Protein Project, was awarded best Science Slam at the Global Forum for Food and Agriculture (GFFA) 2024 for his research on cultured meat, with funding from GFI.

ONLINE COURSE

Tópicos Avançados sobre Proteínas Alternativas

Seeking to foster interest and strengthen the capacity-building of new professionals, in 2024, we launched five new classes with advanced topics on alternative proteins. The topics involve algae applications in alternative protein products, texturing of plant-based meat, mycoprotein (meat made from mushrooms), Brazilian consumers’ perception of the plant-based market, and bioreactors and development of bioprocesses. In 2024, we had 1,558 accesses, with 312 certificates issued, demonstrating the results of our committment to the dissemination of knowledge about alternative proteins.

Attracting public investment and creating pro-innovation regulatory frameworks

Alternative proteins are currently recognized as one of the most efficient climate solutions, in addition to having a major potential to provide economic development for Brazil. However, greater public sector support would provide a major opportunity for expansion of research support and new product development. Since 2018, thanks to the enormous support of our donor community, we have funded more than US$ 13 million in open-access research projects in 17 different countries and provided input for regulatory frameworks around the world.

Learn more about GFI Brazil’s progress in these fields in 2024:
Partnership with the Araucária Foundation

Partnerships with Research Support Foundations (RSFs)

Alongside the Araucária Foundation, we established a strategic research support partnership. In 2023, this partnership launched the New Research and Innovation Arrangement for alternative proteins with an investment of R$ 5.7 million to advance cultured meat science and technology. This partnership further strengthens support for innovation in the food sector.

Expansion of the partnership model

In 2025, GFI Brazil plans to expand this partnership model to involve more states, promoting the training of specialized labor, the creation of new food products and ingredients, and the strengthening of the connection between universities and industries. This initiative will also contribute to aligning industrial, scientific, agricultural, and environmental policies. This will boost social, economic, and sustainable development in several regions of Brazil.

Cooperation agreements and legislation

To strengthen the alternative protein sector, it is fundamental to have an inclusive regulatory environment that promotes innovation and ensures fair market conditions. Devising legal frameworks that recognize and regulate plant-based and cell-cultured food products is essential to unlocking the potential of this sector and ensureing diverse and sustainable options for consumers.
Partnership with the Araucária Foundation

Partnerships with Research Support Foundations (RSFs)

Alongside the Araucária Foundation, we established a strategic research support partnership. In 2023, this partnership launched the New Research and Innovation Arrangement for alternative proteins with an investment of R$ 5.7 million to advance cultured meat science and technology. This partnership further strengthens support for innovation in the food sector.

Expansion of the partnership model

In 2025, GFI Brazil plans to expand this partnership model to involve more states, promoting the training of specialized labor, the creation of new food products and ingredients, and the strengthening of the connection between universities and industries. This initiative will also contribute to aligning industrial, scientific, agricultural, and environmental policies. This will boost social, economic, and sustainable development in several regions of Brazil.

Cooperation agreements and legislation

To strengthen the alternative protein sector, it is fundamental to have an inclusive regulatory environment that promotes innovation and ensures fair market conditions. Devising legal frameworks that recognize and regulate plant-based and cell-cultured food products is essential to unlocking the potential of this sector and ensureing diverse and sustainable options for consumers.

Read the articles in partnership with JOTA, a digital news platform that provides in-depth coverage of Brazil’s political, legal, and regulatory landscape, on the regulatory agenda for alternative proteins in the Brazilian government:

Confira os principais avanços regulatórios ocorridos em 2024.

Presentation of Bill 3357/2024

Bill 3,357/2024

Congressman Jorge Goetten introduced the first bill in the Brazilian National Congress aimed exclusively at regulating and fostering cell-cultured food research, production, and marketing, highlighting the direct impact of GFI Brazil’s strategic work.

State Legislation

Bills that restricted names associated with meat in plant-based food products were vetoed in São Paulo and Mato Grosso do Sul as a result of GFI Brazil’s strategic work.

Regulatory Framework

The Ministry of Agriculture has advanced in the regulation for nomenclatures and labeling of plant-based meat. The regulation is expected to go into place in 2025.

GFI and Mato Grosso

This partnership with the state government integrates bean-producing agricultural communities into the alternative protein production chain, transforming broken beans into protein ingredients for the plant-based industry.

GFI and Amazonas

The renewal of the Technical Cooperation Agreement between GFI and the state of Amazonas is in effect until COP 30. The goal of this agreement is to plan and implement an Innovation Hub focused on Alternative Proteins, with a focus on using local biodiversity to obtain ingredients.

Learn more about the main regulatory advances in 2024.

Presentation of Bill 3357/2024

Bill 3,357/2024

Congressman Jorge Goetten introduced the first bill in the Brazilian National Congress aimed exclusively at regulating and fostering cell-cultured food research, production, and marketing, highlighting the direct impact of GFI Brazil’s strategic work.

State Legislation

Bills that restricted names associated with meat in plant-based food products were vetoed in São Paulo and Mato Grosso do Sul as a result of GFI Brazil’s strategic work.

Regulatory Framework

The Ministry of Agriculture has advanced in the regulation for nomenclatures and labeling of plant-based meat. The regulation is expected to go into place in 2025.

GFI and Mato Grosso

This partnership with the state government integrates bean-producing agricultural communities into the alternative protein production chain, transforming broken beans into protein ingredients for the plant-based industry.

GFI and Amazonas

The renewal of the Technical Cooperation Agreement between GFI and the state of Amazonas is in effect until COP 30. The goal of this agreement is to plan and implement an Innovation Hub focused on Alternative Proteins, with a focus on using local biodiversity to obtain ingredients.

From Baku to Belém: the fate of the climate will be defined at COP 30

Both COP 29 in Azerbaijan and the G20 summit in Rio de Janeiro were important events that highlighted the role of food systems in halting the climate crisis. At COP 29, GFI hosted a dinner with negotiators from more than 20 countries, which resulted in a proposal from the president of the Environmental Parliamentary Coalition of the Brazilian National Congress to establish a working group on alternative proteins. We also participated in a civil society event—attended by Brazil’s vice president, Geraldo Alckmin, and ministers Marina Silva and Sonia Guajajara—to discuss Brazil’s climate goals and COP 30 expectations.
At the G20, a policy briefing co-written by the GFI Public Policy team was submitted, which contained recommendations to include alternative proteins in discussions on climate and food security.

Sustainability of the alternative protein sector

GFI Brazil built a database with the most relevant sustainability reports from across the sector. This consolidated database was transformed into a detailed report on the GFI Brazil website. A complete Fact Sheet is available for consultation and download, ensuring transparency and access to reliable data.

We maintain internal
operational excellence

GFI Brazil reinforces its commitment to transparency and to the well-being of its employees, which are essential for operational efficiency. In 2024, we successfully completed financial and internal audits—both without issues—maintaining an impeccable track record since 2020.

We implemented a new feedback framework and an Individual Development Plan (IDP), both of which promote career growth and goal clarity. Leadership training advanced to the second phase, preparing for team expansion in 2025. We also adapted our financial advisory to optimize operations and reinforce integrity.
In addition, our annual engagement survey provided valuable insights for continuous improvement, and the internal newsletter was formalized as an essential communication tool. New reimbursement and Human Resource systems were implemented, making our processes more streamlined, accurate, and transparent. These initiatives reflect our commitment to excellence, social impact, and the continued strengthening of the GFI Brazil team.

You can help GFI transform the future of food

Our journey is just getting started. In every region where we operate, our activities and impact are shifting the future of food to benefit the planet, people, and animals. GFI’s global community of scientists, policy experts, and corporate specialists is ready to create the change we know is possible. Together, we can build a world where alternative proteins are no longer alternative. 

As an international network of nonprofit organizations powered by philanthropy, GFI accelerates innovation to make alternative proteins delicious, affordable, and nutritious. All over the world, we work alongside scientists, businesses, and policymakers to transform the food system—building a safer and more just future for everyone.

GFI relies on donations to fuel our work. These contributions have a multiplying effect: while private investments benefit individual companies, donations empower the entire ecosystem through open-access data, insights, and research. With this support, researchers can explore strategic areas that private investors would not prioritize, providing key insights for reimagining protein.
Join our global donor community and help us build a more equitable, safe, and sustainable food system for all! Our donors are tackling one of the biggest challenges facing humanity—how to build a food system that can feed 10 billion people by 2050 while protecting our planet and everyone who calls it home.
Crédito: Quorn
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