GFI Brazil believes that the development of the alternative protein sector will occur quickly, but we need to be aligned with consumer expectations. Therefore, we seek to produce and compile information that helps the private and public sectors, as well as academia, to understand the current scenario of alternative proteins and to respond to the main challenges related to consumer behavior.
This publication aims to analyze who this consumer is, how they eat, where they shop and how often they consume plant-based alternatives, as well as to understand more detailed and central issues for the plant-based protein sector, such as motivations for reducing meat consumption, places where it is preferable to consume plant-based alternatives, perceptions about ultra-processed foods and the environmental impacts of meat production.
Based on this information, analyses were made on how to impact consumers more effectively and possible directions for the future of the industry and the plant-based products market. Enjoy your reading!
